January 9th 2012 – We had the honor and pleasure of gathering a group of friends together to give us their feedback on our first Prototype #1 – Belgian Wit. Back in December Steve, Rafael and I got together to brew the first beer in our flagship line up. In choosing which beers we wanted as a part of our flagship we all unanimously agreed that a Belgian Wit or Witbier was a must. It is a great style with broad appeal and we knew that Steve would come up with something amazing. We knew that there was no way we’d hit the ball out of the park on the first attempt but we all really like the starting point. Our philosophy is simple…no beer gets put into production unless it is absolutely as good as it can possibly be. For that, we knew that we would need to get feedback.
In discussing the first tasting panel we knew that we had to take a professional approach. We decided that we would do a blind taste with two other beers of the same style and get ratings on each of them and compare the results. I am not going to go into the other two but to say that we used one craft and one mass produced macro Belgian Wit. We made up a scoring sheet taking into consideration aroma, appearance, taste, mouthfeel and feedback. We wanted to invite some close friends who are Craft Beer junkies and believe we got a good cross section of people on the panel. We had a great line up of friends that included an executive chef, a BJCP judge and Nikosi from Chicago Beer Geeks who drove out from the city to Plainfield to join in the experience. We received ratings all over the chart with some high scores from some and got murdered by others (not mentioning any names…Mel).
Overall, we could not have asked for a better experience. We greatly appreciate everyone who came and gave us their honest opinions; it means the world to us. We would also like to give a big thanks to Brandon and his wife for allowing us to have the tasting at Chicago Brew Werks in Plainfield and Brandon’s wife Amanda for some of the most amazing photography I’ve seen in a long time. You can see her other work at Amanda Hein Photography.